Enjoy Fitness Retail Display stand

MBA was commissioned by Enjoy Fitness to design and produce a bespoke retail display stand for their growing range of sports-wear.

We designed a modular stand which is delivered flat-packed and can easily be assembled in-store by two people.

To give flexibility in display options, we created a series of grooves running along the back of the stand which are used to hold a variety of hangers and shelves for displaying different products.

Enjoy Fitness branding is applied in strong, strategic blocks to the stand, resulting in a unified design language. This results in the display stand itself reinforcing the brand identity, rather than simply having logos applied as an afterthought as is so often the case on a retail environment.